InboundOut: Deliverability & Intent Analytics for Mid-Market B2B SaaS

lead generation solutions for B2B SaaS

lead generation solutions for B2B SaaS

cold email isn't dead, the version agencies sell you is. what changed is volume per inbox. 500 a day from one domain gets you filtered by day three. the setup that still lands is boring, 3 or 4 separate sending domains, a couple of inboxes each, 20 to 30 sends per inbox per day, plain text, no links or images in the first touch, no tracking pixel. that's about 200 a day total and it stays out of spam because it reads like a person typing. the leverage isn't the channel though, it's the list. 200 people where you can name why each one has this problem this month beats 5000 pulled from a database. that usually means picking one trigger and building around it, new funding, a specific job posting, a tool they just added. on intent data, at your size i wouldn't sign anything annual. those providers sell the same signal to every vendor in your category, so you end up emailing someone who got nine other emails that week. buy a month if you're curious. for allocation, most of it into outbound infrastructure plus someone doing real list research, a small amount kept alive for retargeting people who already hit the site, and pause new content spend until something else is producing pipeline. content isn't wrong, it's just the slowest line item and you've already said growth flattened. one thing worth answering before you spend anything. where did your last ten customers actually come from, and how long did each take to close. if outbound closes in three weeks and content takes five months, that decides the split for you. happy to sketch the domain and warmup setup if you go the cold email route.