PartnerAcquire: Performance-Based Partner Marketplace for Low-Ticket B2B SaaS

At €30/month, your biggest challenge usually isn’t conversion, it’s acquisition cost. If it costs too much time or money to get each customer, the math breaks fast. I’d focus hard on channels that scale cheaply (partnerships, referrals, local business associations, reseller deals) instead of relying only on door-to-door or paid ads.

At that price point, you really can't afford a high-touch sales process. I'd focus heavily on cold email or LinkedIn outreach that targets specific niches, like local coffee shops or gyms, since they usually have higher churn and need repeat business. Ngl, the biggest hurdle will be proving the ROI quickly before they get bored.

Worth challenging the framing here. "How to scale at €30/mo" assumes the price is right and only the channel is broken. Local retail pays €60-150/mo for POS software and €100+ on the physical loyalty cards your tool replaces. €30 reads as "toy version" to your buyer, which is why door-to-door barely converts: the price doesn't trigger urgency. Two-tier test: keep €30 as a self-serve trial tier, add a €99-149 tier with onboarding, analytics, multi-location. Same product, different positioning. Partnerships math, ad math, and CAC math all suddenly work because the unit economics actually support acquisition costs.

Door to door for local retail is actually not a bad start, the problem is it doesn't scale. 3 free users in 2 weeks means the pitch is working, it just needs a different delivery mechanism. The thing that tends to work for local B2B at this price point is partnerships, not ads. Find whoever already sells to your target customers, POS system resellers, accountants who work with small retailers, local business associations. They have the trust and the existing relationships. You give them a cut or a referral deal, they do the distribution. One good partner beats 6 months of cold outreach. On ads, i'd be cautious. 30€/mo is a tough unit economics problem for paid acquisition unless your CAC is tiny. You'd need to convert really cheaply to make it work, and local retail owners are not the easiest audience to reach on Meta. Could test a small budget but i wouldn't bet the strategy on it. Cold email to local businesses could work if you get hyper specific. Not "we help retail businesses" but "we help florists in Lyon keep customers coming back without printing physical loyalty cards". The more specific the list and the message, the better the reply rate in my experience. Honestly the 500 customer goal is very achievable for this kind of product but it probably gets there through 2-3 distribution channels that compound, not one big campaign. What city or region are you starting in?