PreRender: High-Fidelity Interactive Preview for SaaS Launch Videos

My customers love the free part of my product and leave the moment they have to pay. How do you fix a "free preview, pay to unlock" funnel?

i've got a different product but the exact same problem, so this one hits close to home. what i found with mine is that everybody who actually got through to the payoff thought it was great, and almost nobody got there on their own. the ones who left weren't confused and they didn't think it was too expensive, they just never saw the thing that would have made them want it. so on your first question, i don't think $59 feels high, i think $59 feels unpriceable, because all they've seen is text cards and they have no real idea what they'd be buying. a note that says representation, not final visuals is a claim, and people don't buy claims, they buy what they've already seen with their own eyes. between the free first scene and the cheaper first film, i'd go with the free first scene every time, because a lower price on something they still can't picture doesn't fix the actual problem. and honestly i'd put finished example videos right next to the pay button too, since that costs you nothing per render and it's the fastest version of the same fix. on the cold emails i don't have a good answer for you, i've had the same result. one other thing that's helped me more than anything, and it's a little off your question, is uploading books into my project files inside claude so they act as the project brain. i built a marketing project with all four of alex hormozi's books in it, so when i hit a question like yours i'm asking what he already wrote about it instead of guessing, and a lot of how i think about this stuff now comes straight out of those books. i do the same for my build projects with a handful of books on building saas products. honestly that approach has been the most helpful thing i've done in my founder journey so far.

i've got a different product but the exact same problem, so this one hits close to home. what i found with mine is that everybody who actually got through to the payoff thought it was great, and almost nobody got there on their own. the ones who left weren't confused and they didn't think it was too expensive, they just never saw the thing that would have made them want it. so on your first question, i don't think $59 feels high, i think $59 feels unpriceable, because all they've seen is text cards and they have no real idea what they'd be buying. a note that says representation, not final visuals is a claim, and people don't buy claims, they buy what they've already seen with their own eyes. between the free first scene and the cheaper first film, i'd go with the free first scene every time, because a lower price on something they still can't picture doesn't fix the actual problem. and honestly i'd put finished example videos right next to the pay button too, since that costs you nothing per render and it's the fastest version of the same fix. on the cold emails i don't have a good answer for you, i've had the same result. one other thing that's helped me more than anything, and it's a little off your question, is uploading books into my project files inside claude so they act as the project brain. i built a marketing project with all four of alex hormozi's books in it, so when i hit a question like yours i'm asking what he already wrote about it instead of guessing, and a lot of how i think about this stuff now comes straight out of those books. i do the same for my build projects with a handful of books on building saas products. honestly that approach has been the most helpful thing i've done in my founder journey so far.