TractionDiagnostics: Early-Stage Product Demand & Traffic Analyzer

Anyone else stuck trying to get their first users?

Anyone else stuck trying to get their first users?

The sentence to solve first is the one in the middle of your post: you do not know whether it is a traffic problem or a product problem. That is not a mystery, it is a measurement, and it is cheaper to settle than most people think. The number that separates them is impressions, not signups. Put twenty or thirty dollars behind exact-match keywords for the words someone would type when they have the problem your tool solves, and then ignore clicks entirely and look at whether your ad was served at all. I did this on my own category and seven of nine head terms returned literally zero impressions over nine days at a six dollar bid, while two control terms in the same ad group served 174 and 305. The control is what makes the zero mean something. That is a demand measurement rather than a marketing one, and it ended an argument I had been having with myself for weeks for about the price of a dinner. If traffic does arrive, four counts tell you which half is broken: landed, signed up, completed the core action once, came back a second time. Each gap points somewhere different. Landed but no signup is the page and the offer. Signed up but never completed the core action is onboarding. Completed it once and never returned is the product. Without those four you are choosing between two hypotheses with no instrument, which is exactly the dark you are describing. The part I would take seriously in your post is that this has now happened four times. My own version: 16 days, 25 separate channels, 147 logged actions, about 35 dollars of ads, and the result was 8 downloads and zero sales. When that many independent channels all return roughly nothing, the channels are not the common factor. In my case the honest conclusion was structural - the buyers I want do not discover tools on the surface I shipped into, they are on Google and inside a marketplace, so no amount of better posting was going to fix it. Four projects with the same ending is the same shape of evidence. It points at where the thing lives and who it is for, not at your execution. One refinement on the go-backwards advice above, which I think is the best thing in this thread: complaints are the weaker version of the search. Look for people asking "what do you use for X". A complaint proves annoyance, but someone asking what to use is already shopping, and answering them honestly is a normal thing to do rather than an intrusion. If you cannot find those threads for a project, that is your answer about the painpoint, and it costs nothing to check before you build the fifth one.